About the Website Success Report

The Website Success Report is a friendly review of your website, written for real business owners rather than tech experts. You tell us your web address, we take a look at your website the way a brand new visitor would, and then we explain what we found in plain English.

You'll get an overall Website Success score, a score for each of the eleven areas below, a note on what's already working beautifully, a gentle summary of what needs attention, and a short prioritised list of what to do first. You can download the whole thing as a tidy PDF to keep or share.

The eleven areas we look at

Copy and Messaging

Do your words clearly explain what you offer, who it is for and why it matters to your customer?

Calls to Action

Are visitors given clear, useful prompts that make the next step obvious?

Customer Journey

Does the website guide people naturally from understanding your offer to feeling ready to act?

Ease of Use

Can people find important information quickly without having to work too hard?

GDPR Basics

Are visible privacy and cookie basics in place? This is a practical check, not legal advice.

Accessibility Basics

Are some of the important accessibility basics in place, such as image descriptions, page language and form labels?

Positioning

Is it clear who you help, what you offer and why someone should choose your business?

User Experience

Does the website feel clear, consistent and straightforward to move around?

SEO Basics

Do the page titles, descriptions, headings and copy give search engines clear context about the website?

Mobile Usability

Does the website include the basics needed to work well on smaller screens?

Look and Feel

Is the website visually consistent, readable and appropriate for the business and its audience?

A few honest notes

  • The report is an automated review based on the publicly available information we can see on your website at the time of the audit.
  • It's practical guidance to help you improve, rather than a guarantee of results or sales.
  • Pages hidden behind a login, or content that only appears after you interact with the page, may not be included.
  • We only ever read your website. We never change anything on it.

Policies

Audit my website